May 21, 2012 by Mike Sharp
Facebook and other social media is a great place to promote yourself or your business.
If you don’t make these mistakes give yourselves a banana!!!!
- Not Knowing The Difference Between a Facebook Profile and a Facebook Page
- Not Actively Adding Friends,Subscribers and Likes
- Not Utilizing The Bio feature to promote your business
- Failing to make posts engaging
- Not interacting with Friends,subscribers and fans
- Not targeting people who might be interested in your business
- Not having a strategy for your Facebook campaign
So what is the difference between a facebook profile and a facebook page?
A Facebook profile is your PERSONAL profile which you add your friends too.
You can add upto 5000 friends on your facebook profile.
A Facebook PAGE is SIMILAR to a profile but it is aimed at non-human things such as businesses and also human entities such as Celebrities.
The facebook page makes it easier to separate out business and personal life.
For example an actor may have a personal profile only his friends interact with and he may have a page just for fans.
One notable difference with a page is that you can have an unlimited number of fans, you are not limited to 5000 friends.
You can also sell products or add people to your mailing list with a page so a Facebook page is more suited to commerce.
The next common mistake is Not Actively Adding Friends,Subscribers and Likes
As you probably know if you are standing still you are actually going backwards.
Your Facebook activity has to be constantly created, so make sure you are continuing to add RELEVANT friends, subscribers and likers.
The next mistake is Not Utilizing The Bio feature to promote your business, whether it is your page or profile don’t forget to sell yourself.
Also big-up your positive qualities like you would at a job interview.
But please don’t be ECONOMICAL WITH THE TRUTH as this will surely as night turns to day bite you back badly later on.
Failing to make posts engaging,
One of the biggest sins you can commit in social media and advertising for that matter is BEING BORING
Now this doesn’t mean every post you do has to be spectacular but your post has to be interactive.
I will give you an example.
Cheap laptops for sale or
What do you look for in a laptop?
The second example engages the reade, the first example is just a statement, an uninteresting one at that.
If you are selling laptops you can always add a link in your post to a sales or affiliate page.
Not interacting with Friends,subscribers and fans
Communication is a two way thing, and it is even more important when you are building a following to participate in the posts of others.
Also if you do this other people will notice you and become your friend or subscriber.
Another advantage is that Facebook will score you higher using their Edgerank system and you will appear higher in the person’s newsfeed.
Not targeting people who might be interested in your business
If you are going to fish there is no point in going somewhere where there ain’t no fish!
Before you friend somebody in relation to business make sure have a look at their interests or who their friends are.
Look for facebook groups about the product you are promoting and put in friend requests or become a member of the group if that is possible and get known!
With a business page you can post as a page rather than a profile so for example if your business page is ACME LAPTOPS then you can post as ACME LAPTOPS on other pages that might have people interested in laptops.
Not having a strategy for your Facebook campaign
If you don’t know where you are going you ain’t gonna get there!
Ask yourself what do you want to achieve with your facebook tactics?
Do you want to sell something?
Build A List?
Create a great brand image?
Or all of the above?
Having a strategy will focus your actions and keep you working at it.
The basic strategy for Facebook is contacting a large volume .
of targeted people some of whom will join your mailing list or buy your product.
Try to imagine it like a Funnel , a wide mouth that becomes narrower at the bottom.
IMPORTANT Facebook is a social network.It is where people go to hang out or chill out.
DON’T BE SALES-Y JUST BE REAL!
Hope you found this article useful.
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